Sunday, March 19, 2006

Advertising, R.I.P.

By Scott G, President, G-Man Music & Marketing Miracles

How information overload, data glut, and media excess will lead to consumer revolt that puts an end to marketing, advertising and public relations as we know it.

A fateful day is coming when there will be no more advertising, marketing, or public relations. Why? Simple: we're killing our industry by being too successful at it.

The communications field keeps finding new ways to send sales messages to target audiences, and by utilizing these new methods to the maximum extent possible, we are strangling the effectiveness of all media. Quite frankly, marketing intrusiveness is out of control.

Ads Beyond Counting.
Some reports claim you'll view 10,000,000 ads in your lifetime, yet with new communication channels and new techniques of marketing, that number is probably under-estimated.

Sponsored data is built into your mail, e-mail, Web sites, video games, online games, magazines, newspapers, newsletters, and media broadcasts. Ads are delivered by TV, radio, phones, outdoor boards, private vehicles, and transit posters. Marketing messages are sprayed on walls, chalked on sidewalks, printed on condoms, acted out in the streets, waiting to ambush you in restrooms, and beamed at you from electronic displays of every shape, size, and description, including sound-emitting urinal cakes.

Viral creations contain ad messages. Word of mouth advertising (WOM) is expanding fast. Channel One delivers commercials to kids in schools.

In stores, RFID (radio frequency identification) chips track your purchases. Watch TV and your selections are tracked. Online, every click is monitored. That information is available for sale, so demographic and psychographic data can be accumulated and you, the targeted consumer, can be more accurately reached.

Read the full article: click here

2 Comments:

Anonymous Ian Grant said...

Yes, but when people face information overload, they tune out. All that advertising clutter is so much white noise.

They revert to their personal networks for information that is relevant, and use personal experience to verify the information.

For all those marketers reading this comment, that means if you can fake authenticity, you've got it made.

March 27, 2006 4:54 PM  
Blogger Stuart Oliver said...

This is an inspiring post, particularly the section "AdverInfoEduTainment", I'll be watching to see if you're psychic ;)

The other comment (at time of posting) from Ian Grant hits on something which I think is key - "...revert to their personal networks...".
The fundamental makeup of marketing must change if it is to survive, Marketing is Dead, long live connectivity and conversation (http://www.stuart-oliver.com/blog/2006/03/marketing-is-dead-long-live.html)

Stuart Oliver
Stuart@Stuart-Oliver.com

April 13, 2006 10:49 PM  

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